We’re excited to announce the launch of Binance Pay Hosted Payment Pages (HPPs), Embedded Payment Pages (EPPs) and Binance Payouts—new solutions designed to streamline crypto payments for merchants, especially ones operating in industries like iGaming and Trading. These offerings provide flexible, efficient, and widely adopted payment methods preferred by end payers.

The Growth of Binance Products

Binance Pay has become one of the most popular payment solutions within the Binance ecosystem, with 12 million active users by the end of 2023. Globally, Binance serves over 190 million users, making it a powerhouse in crypto adoption.

As highlighted in our recent blog post, Binance Smart Chain's popularity for stablecoin transactions is growing due to its lower gas fees compared to TRON and Ethereum. Currently, the transaction fee for USDT on BSC is as low as $0.0955, according to Gasfees Now.

Our data shows that crypto deposits processed through Orbital’s Crypto Payment Gateway using Binance Pay have strong adoption in emerging markets such as Nigeria, Turkey, Indonesia, Vietnam, and the Philippines. This highlights the importance of integrating Binance Pay for global businesses operating in regions with high stablecoin adoption.

Binance Pay Payment Pages

Previously, Binance Pay was listed among multiple payment options in Orbital’s Payment Pages, which limited its visibility for end payers. To address this, we now offer dedicated Binance Pay HPPs and EPPs, which merchants can clearly label as "Pay via Binance Pay" during the checkout process. This makes the option more visible and intuitive for users who prefer Binance Pay.

Merchants can now choose between:

• Regular Payment Pages: Featuring Binance Pay alongside other payment methods.
• Dedicated Binance Pay Payment Pages: Focused solely on Binance Pay for enhanced engagement.

Both options come with the same fees and straightforward integration. Activating a dedicated Binance Pay Payment Page can be done in a couple of minutes. More details can be found in our API documentation.

Binance Payouts

Binance Payouts provide businesses with an instant and secure solution for sending crypto payouts directly to customers. This cost-effective method leverages two key factors:

• No Blockchain Fees for Internal Transfers: Internal transfers within Binance occur off-chain, eliminating blockchain fees entirely.
• Low Gas Fees for On-Chain Transactions: When on-chain transactions are necessary, Binance Smart Chain’s native low gas fees ensure high-cost efficiency.
• Seamless Merchant Integration: Easily configure Binance Payouts using Orbital’s API, enabling a straightforward and efficient setup process.

Binance Payouts are perfect for merchants looking to enhance operational efficiency and leverage Binance’s popularity as a crypto wallet solution.

Empowering Businesses with Tailored Solutions

One of the things we take pride in at Orbital is our commitment to listening to our clients and shaping our feature roadmap based on their feedback. When deciding on new features, we also conduct thorough market due diligence to ensure our roadmap aligns with the latest market trends and developments.

If you're an existing Orbital client, we welcome your feature requests! Feel free to share them with your integration manager or reach out to our customer success team at cs@getorbital.com.

‍

Not an Orbital client yet? Let’s discuss how Orbital can help you optimize your payment strategy. Contact us today!